CEN and CSSA Seminar: KFC in China--Secret Recipe of Success

KFC in China: Secret Recipe for Success
By Warren Liu

Time: 10:30am-12:30, June 20 (Saturday), 2009
Location: R0210, Ross School of Business
(Lower level in new Ross building)

WARREN LIU is a high profile executive, distinguished educator and book author. Mr. Liu has held various positions in Fortune 500 companies, as well as venture start-ups, including VP of business development and a member of Tricon Restaurants’ Executive Committee, VP Marketing and GM Asia Pacific, Schlumberger/Applicon, Senior Vice President & General Manager, Greater China of MasterCard International, etc. Mr. Liu is also featured as a top instructor lecturing MBA courses in Greater China and the USA. His expertise includes best practices and pitfalls for Western companies entering or conducting business in China, hands-on, general management experience in industries as diverse as internet, restaurant service, financial service, general manufacturing and supply chain logistics, all within Greater China. Warren is a graduate from Harvard Business School,

EVENT DESCRIPTION: At the end of 1986, China was not even on Kentucky Fried Chicken’s (KFC’s) map. By the end of 2008, China was contributing one-third of Yum Brands' - its corporate parent - worldwide revenue and profits. If recent trend continues, it will be the first time ever for a US-based multinational company to derive the bulk of its worldwide revenue and earnings from a country market outside the US. What was KFC’s secret recipe for its success in China? Warren Liu, the Vice President of business development and a member of Tricon Restaurants’ Executive Committee, will lead us to the secrets behind KFC’s stunning success in China.